Archive for the 'spirits' Category

The Diluted Mystery of Absinthe

There are a number of bars in New York City these days that make cocktails with absinthe, mixing it with rum or tequila or gin to, um, complement the taste. A significant portion of them are on the Lower East Side and are the kind of bars that don’t have a sign or a listed phone number — although, once inside, you may well find yourself in the exclusive company of a bunch of drunk account executives.

Not so long ago, this clear-green liquor long associated with the French Impressionist movement was available only on the black market — outlawed, it was said, after having caused hallucinations and violent behavior. This was attributed to a mysterious and mystical chemical called thujone present in one of the ingredients used to make it (a mysterious and mystical herb called wormwood).

Now it is legal, and so we are in the midst of what appears to be an absinthe mini-craze. But to follow the arc of this craze, like others that have come before (remember cigar bars?) is to see just how quickly something that was once illicit — and acquired notoriety because of that very illicitness — can lose its sheen of mystery and become, well, rather uncool. Once the naughty aura of the forbidden fruit is removed, all that remains is a grasp at unearned sophistication.

The Diluted Mystery of Absinthe – NYTimes.com.

In Sips of Tequila, Flavors of Jalapeño and Tropical Fruit

In 2006, when the Mexican government relaxed its rules for tequila and allowed flavorings to be added, the floodgates opened. Citrus fruits, mango, coconut, strawberry, pomegranate, chili, coffee and chocolate started showing up, often aggressively and overpoweringly.

Food Stuff – In Sips of Tequila, Flavors of Jalapeño and Tropical Fruit – NYTimes.com.

Whiskey versus Whisky

Is Scotch whiskey or whisky?

As much blood/ink has been spilled over the matter, I can’t help but get the feeling that this is a tempest in a teapot (or in this case, a whisk[e]y cask.)

Personally, I don’t care either way.  It’s not worth raising one’s blood pressure over.  To me, this strikes me as being another one of those US/UK things (to-MAY-to/to-MAH-to, rumor/rumour, color/colour, etc.)

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Obama Inauguration Attendees to Taste ‘The Spirit of Liberty’

Attendees at Barack Obama’s Inauguration will surely taste ‘The Spirit of Liberty” in an overwhelming sense of patriotic pride (But also potentially by the glassful, should several leading caters opt to pour ‘The Spirit of Liberty’ in cocktail glasses during celebratory dinners and festivities.)

If that happens, the staff of CMSC Spirits Group — the Morganville, New Jersey-based boutique spirits and liqueur producer that bottles ‘The Spirit of Liberty” — would be ecstatic.

“Ever since Obama was elected,” states CMSC president Tina LoBosco, “interest from both retailers and caterers throughout the mid-Atlantic states has spiked, with sales exceeding expectations by a minimum of 25% for the region.”

Thanks in part to the product’s name, its flavor blend that includes hints of bourbon, apples, and cherries, and its beautiful Statue of Liberty replica decanter, CMSC Spirits hopes for a ‘Tipping Point’ moment where the appearance of ‘The Spirit of Liberty®’ at an inauguration reception dinner could put the product on a national stage, and behind bars, from sea-to-shining-sea.

“The Spirit of Liberty®” is bottled in two collectable Statue of Liberty decanter sizes, the 9-inch tall 100ml, and the 17.5-inch tall 750ml.  Because of its packaging, LoBosco states, “We’ve fielded countless calls from DC-area caterers and event planners interested in using the product for centerpieces, place setting ornamentation, and goodie bags for inauguration events. We’ve shipped a lot of samples that have resulted in a lot of positive accolades and some hefty case orders. If the ‘The Spirit of Liberty®’ makes it onto the President’s table, I don’t think we’ll be able to contain ourselves.”

‘The Spirit of Liberty®”, was introduced to the marketplace in 2005 and immediately won the 2006 San Francisco World Spirits Competition Silver Medal. As the only cream liqueur produced in America, ‘The Spirit of Liberty®’ has a higher alcohol content of 36-proof, is a 1/3 less calories, and is smoother and lighter than the nation’s leading cream liqueur, without the typical pasty aftertaste of conventional creams. Its subtle combination of American aromas and flavors work in harmony to deliver an exceptional taste experience that allows drinkers to savor the flavors they like the most. Additionally, The Spirit of Liberty® blends smoothly with coffee, foods and desserts, or it can be enjoyed straight up, on the rocks or in your favorite chocolate martini.

Because of its unique Statue of Liberty replica decanter, ‘The Spirit of Liberty®’ is also one of the fastest selling liqueurs in the Duty Free Shops at New Jersey’s Newark Liberty International Airport.

A Brotherhood Formed With Cocktails and Ice

A growing legion of amateur connoisseurs have turned recherché cocktails into a lifestyle, or to hear some tell it, a religion.

They receive their education from, and in turn provide a considerable fraction of the revenues for, geeky cocktail bars — recognizable by the devout use of jiggers, the whopping arrays of bitters, and an almost-total absence of vodka. As these bars proliferate, more and more drinkers cross the line from enthusiast to, well, geek.

While cocktail geekdom is nothing new, the latest faction revels in the same kind of fussiness that inspires home cooks to faithfully replicate Thomas Keller’s chicken stock recipe.

Takes all kinds, I guess.

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